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The Laws of Media Tetrad examples

Page history last edited by ajsmith@iwc.edu 15 years, 4 months ago

Below are two specific Tetrad examples to further illustrate how Marshall and Eric McLuhan decribed the four ways in which media effects people and culture: known as The Laws of Media. 

 

                                        Electric Light 

 

What does it

ENHANCE?

 

Visible Space

What will it

REVERSE?

 

Blindness

What does it

RETRIEVE?

 

Daylight Activity

What does it

OBSOLESCE?

 

Candles, Mystery

 

 

 

                                              Fame

 

What does it

ENHANCE?

 

Recognition

What will it

REVERSE?

 

Infamy

What does it

RETRIEVE?

 

Totem

What does it

OBSOLESCE?

 

Privacy

       

 

References

McLuhan's Wake, 2002 

 

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